Ricarda Heim

I work on one of the hardest problems in organizations:

turning data, analytics and AI into everyday decision-making.

My background spans corporate strategy, analytics operations and transformation work across global organizations. I don’t build dashboards for the sake of reporting, I design decision systems that teams actually use.

I typically work in focused sprints, combining strategic framing with hands-on implementation.

My projects start with decision clarity, align goals and metrics across teams, and end with routines that sustain change beyond the project phase.

Experience

  • Head of Data and Analytics @Volkswagen AG

  • Co-Founder @ECA Collective

  • Comms Analytics Lead @Microsoft Germany

  • Data Analyst @SKIM Group

  • Account Management Analytics @Amazon Germany

  • Marketing & Sales Analytics @Cisco Systems Germany

Academia

  • Economics & Econometrics (MSc) @Monash University

  • Cyberlaw (Summer School) @London School of Economics and Political Science (LSE)

  • Media & Communications Management (BA) @MdH University

Questions before getting started?

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